Social media

It’s hard, turning visitors to your website into volunteers. But, there are steps you can take to convert avatars to real life faces.  And, it’s just your luck because we are about to show you how to turn your visitors into volunteers in this short blog series.

First things first, how do you gather a steady stream of followers to pause and pay attention to you? As we have said in previous posts, the key is to pause and pay attention to them.  Interact.

Oh, the Facebook cover photo; that beautiful 851px by 315px picture at the top of everyone’s page. It’s the perfect place for an ad…except not. Facebook has placed guidelines on that prime real estate (see the screenshots below). But, we still think it’s a great place to showcase what you are all about. Here’s why.

Why you should utilize it

Within 5 minutes of joining Pinterest I knew I was going to be addicted. I can see how it has grown to be the third largest social networking site (after Facebook and Twitter) in a year. Yet, it is different; it carved out a niche: women (80 to 90% of users in the US are women, but 56% of UK users are men). These are women who are involved in the Internet and, ultimately, help decide what becomes the next big thing. They are also soccer moms, feminists, sorority sisters, career women, and activists.

Published in Campaigns & Elections Magazine by Kevin Herman and Rick Ridder

Down-ballot races always face an uphill battle. When it comes to fundraising, increasing name identification, attracting earned media, and generating buzz around the campaign, the better-known “front-runners” tend to steal the limelight. This was certainly the case for Bernie Buescher, the 2010 Democratic candidate for Colorado secretary of state.