What is Search Engine Marketing?

In the early days of the internet, websites were given the esteemed pleasure of finding positive visibility in the search engine results for a variety of keywords without consciously optimizing their website to be so. Times have changed and now more than ever, users are looking to search engines to get answers, make purchasing decisions and find or compare local business information. In October 2009, users conducted over 14.3 billion searches on core search engines such as Google, Facebook and Youtube*.  Simply put, users have permanently shifted their shopping and research behaviors to the web, and search engines can be considered the new home page of the web.

Search Engine Marketing is a mixture of art and science to improve your businesses relevance within the search engines based on a variety of keywords. A successful search engine marketing strategy requires a professional, pro-active and persistent approach. We provide consulting and ongoing search engine management for organic search engine optimization (SEO), along with paid pay click marketing (PPC).

How can Albatross Digital help?

We approach every website with an SEO Audit process to help identify the needs and goals of the client in order to gain the most insight necessary to build a search engine marketing strategy. There are hundreds of factors that play into the rankings of your website, therefore we will run your website through a thorough punch list of tests and competitive reports to identify the most immediate areas to focus on. During the SEO Audit process, we will perform the following;

• Content Optimization & Analysis – Is your website’s content fully optimizable and search engine friendly? We will crawl the website to identify pages that may be overlooked by the search engines.
• Code Optimization & Analysis – Is your website scaring the search engine bots away with bloated and messy code? We will comb through html and php best practices to identify any code issues.
• Keyword Research – We identify a list of competitive keywords that are most relevant to your website and run a basic ranking report to identify your current visibility.
• Link Popularity Analysis – Arguably the most important SEO tactic is the ability to organically grow the number of backlinks to your website. We identify your website’s current link popularity compared to your competition.
• Navigation Analysis – Is your website’s navigation so unorganized that search engine bots are not able to reach area’s of your site? We will run an internal link report to see if there are any navigational issues with your website.

After the search engine Audit, our clients have the confidence in the research done to identify the most appropriate plan of attack. 

* comScore Search Engine Monthly Results