Insight

So, now that we have either a) overwhelmed you with information or b) bored you with it, it’s time to take the next step – that’s right, it’s homework time.  But, it should be fun, because it’s all about you. Shawn and I came up with a few questions for you to think about so that we can use them to discover, develop, and plan your content. The trick is to keep it concise – cut out excess thoughts so that you can focus on the keys rather than the whole door – that comes later. Don't feel pressured to answer all of them, or any of them, but either way we hope they'll help you in all areas of your buisness or campaign.  
 
What are your core services?
What are your values?
How do you think your audience currently perceives your company and the services you offer?
What are the 3 messages you would most like to highlight?
Who will be visiting your website?
What do you want people using your site for?
What do you want people to be thinking about after they leave your site?
 
Now, for extra credit, we have a couple of others for you. These are the questions we try to answer once we get to know you:
If could only split up your website into 3 pages, what would they be?
What do you want your pictures to convey? What emotion do you want them to trigger?
Now, people are coming to your site for the first time. How did you want them to feel about your company?
What cartoon character represents your company? Why? (we may as well have fun with it)
Why should people follow you on social media?
What about your company differentiates it from the competition?