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For Best Use of Social Networking Technology; Also Finalist for TV’s Best Non-U.S. Campaign
Denver, CO, February 5, 2011 – Albatross Digital and RBI Strategies & Research are pleased to announce that they have won a Campaigns & Elections Politics magazine 2011 ReedAward for a social networking campaign on Pandora designed for Bernie Buescher's election as Colorado Secretary of State.
“We are honored that our peers in political consulting have recognized our Pandora campaign as a prime example of political advertising at the forefront of Web 2.0.,” said Rick Ridder, President and Co-Founder of RBI Strategies & Research.
The goal of the Pandora ad campaign was to compliment a statewide radio buy online to target young professionals by zip code within Colorado. While many other campaigns were crowding the political ad space on sites like Facebook, this campaign comprised the only political ads running in Colorado on Pandora.
“The Pandora campaign earned nearly 2 million impressions, and with uninterrupted audio and visual components and no political competition, the campaign was able to target an important demographic in a cost-effective manner,” said Kevin Herman, Director of Social Media of Albatross Digital. “Traffic to the campaign website increased 500 fold during the month the ads ran. Part of the campaign’s success came as a result of being able to use social media tracking tools to follow conversations about the ad running on Pandora throughout the social web on Facebook, Twitter and blogs.”
The Reed Awards recognize excellence in political campaign management, political consulting and political communication. The awards, named after Campaigns & Elections founder Stanley Foster Reed, embody his mission to strive for excellence in political campaigning. Winners were selected by a panel of over twenty-five judges, chosen from among the industry’s best campaigning experts. The winners’ work is the product of the latest techniques and best talent in the business. This is the first year Albatross Digital has applied for theReed Awards.