With everyone focused on creating the next big website, complete with social media integration and a design never seen by mankind, the competition dwarfs the most important part of a website: content.
Content is, after all, the reason people are visiting your site. So why, in all of the fuss about how to be ahead of the curve, is creating online content hiding in the strategy shadows? We’re not sure, but we’re determined to bring it into the light through a short blog series devoted to the art of content creation, because we believe you should think about content from day one.
Many of you may not know that for the last two years we have been busy working on a new service. Over those two years we’ve spent countless hours brainstorming, poring over analytics, and ultimately designing and developing this new service. We gave ourselves the self-imposed deadlines of DrupalCon 2012 and AAPC 2012 Pollie Awards to complete this project, and now that they’re here, we’re incredibly excited to unveil and talk to people about Albatross Reach.
Published in Campaigns & Elections Magazine by Kevin Herman and Rick Ridder
Down-ballot races always face an uphill battle. When it comes to fundraising, increasing name identification, attracting earned media, and generating buzz around the campaign, the better-known “front-runners” tend to steal the limelight. This was certainly the case for Bernie Buescher, the 2010 Democratic candidate for Colorado secretary of state.
Most web designers use wireframing as an important first step in their creative process. A wireframe is the web industry’s term for a schematic or blueprint of how the website will be organized and how it will function. Wireframes are generally devoid of any stylistic expression (color, typography, etc.), and are instead simply intended to show how different components of the page are prioritized and located. In this sense, they are also the first step in developing the site’s overall user experience.
Over here at Albatross we believe that government is a good thing. Working with progressive candidates, organizations and issues has been a pleasure and something we plan to continue doing for a long time. As our friends at RBI Strategies & Research like to put it, we enjoy “doing good things for good people”.