Insight

How to be the most creative campaign on the smallest budget – that is the name of the game these days. Everyone is throwing his or her ideas in the ring and we have certainly used our blog to do that as well.  After completing a microsite for Architecture for Humanity, we decided to throw another idea in the ring and share our thoughts on why we think microsites are a great creative way to grab attention.

So, now that we have either a) overwhelmed you with information or b) bored you with it, it’s time to take the next step – that’s right, it’s homework time.  But, it should be fun, because it’s all about you. Shawn and I came up with a few questions for you to think about so that we can use them to discover, develop, and plan your content. The trick is to keep it concise – cut out excess thoughts so that you can focus on the keys rather than the whole door – that comes later.

With everyone focused on creating the next big website, complete with social media integration and a design never seen by mankind, the competition dwarfs the most important part of a website: content.

Content is, after all, the reason people are visiting your site. So why, in all of the fuss about how to be ahead of the curve, is creating online content hiding in the strategy shadows? We’re not sure, but we’re determined to bring it into the light through a short blog series devoted to the art of content creation, because we believe you should think about content from day one.

In March, The American Association of Political Consultants (AAPC) awarded Albatross Digital with a Bronze Pollie Award for our amazing website.  The award is for Best Membership Organization Website. (A Pollie Award is the political consulting industry’s highest honor bestowed upon consultants at the national and international level)